The site should fit the business
A theme can be a useful starting point, but it can also make a team work around its limits. Custom development is most valuable when the content, integrations or customer journey call for a more specific solution.
The goal is not complexity. It is a site that supports the work people need to do.
Performance is part of the experience
Visitors feel slow pages before they ever read the copy. Lean templates, responsive images and careful implementation help keep the experience usable on mobile and desktop.
Plan for life after launch
Editors need a clear way to update pages, publish content and keep information accurate. A strong build accounts for the team that will run the site every day.
Adapted from a Get To Peaks article. View the original